The purpose of the Qualification is to build the knowledge and skills required by employees in management who have either had schooling at or below NQF level 4, including learners who have gaps in Communication in the language of business and/or mathematical literacy that could inhibit progress in a career path in management in financial services. It is also intended for learners in management who are not yet ready to learn at NQF Level 5. The Qualification should empower learners to acquire knowledge, skills, attitudes and values required to operate confidently as managers in the South African financial services community and to respond to the challenges specific to the financial services environment and the changing world of work in the industry.

The Qualification introduces some theoretical concepts, requires the application of knowledge and a well-developed range of specialist skills that will enable learners to be informed workers in the financial services industry. It requires the ability to adjust or amend an application of a common solution within relevant parameters and the ability to motivate the change using relevant evidence. It provides a balanced learning experience that allows flexible access to further education, life long learning, further education and to productive employment in the financial services sector. 

The National Certificate in Financial Services: Management: Level 4 is intended for personnel already employed and other learners who intend to follow a career in management in financial services. The focus is on analysis and evaluation skills and application of knowledge.